Merchandising The Line

At the very core of each of the series within Architectural Collections are 4 attributes: value, salability, today’s best sellers, today’s color trends. The ingredients (color, material, size, shape) of this line are proven top sellers in our Architectural Ceramics’ Showrooms. Coordination is the inspiration for the line. We've designed products where the series and colors coordinate with each other.


Merchandising The Sample Program

Our Sample Program is very comprehensive. It’s vital you have the tools to not only effectively present the line and manage all of your selling channels, but for the line to sell itself. Here’s what we mean:

• We’ve very carefully crafted a sample kit to bridge your presentation from the selling floor to presenting the line on the road.

• Master Boards are for hanging in your showroom – we even designed the boards showing colors light to dark from top to bottom, left to right (see plan-o-gram)

• Grouted boards are to show the finished product – installed

• Swatch cards are for when you’re on the go

• Sample binders are for your presentations

• Brochures are to send home with your customers.